POLICY INITIATIVE

Rabi Campaign 2004-05

As a part of Rabi Campaign 2004-05 Directorate of Extension has arranged country-wide publicity and dissemination of information relating to important tips on agricultural practices and technological know-how leading to maximization of production of crops like wheat, mustard, maize and chickpea in a State-specific manner. Video/Audio spots were prepared in this regard through DAVP and released through various Doordarshan kendras and AIR stations throughout the country in the peak sowing season in November, 2004. A Print Media Awareness Campaign was also undertaken in various States in the same period. The information has also been disseminated through State Governments, Agriculture Universities and through this Web-site. Farmers have been encouraged to phone in the Kisan Call Centres for more know-how and problem solving.

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